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Use Social Media to Explore Summer Camps during the Off Season

We can hear the echoes of parents the world over now…’Start thinking about what?  Now?  We just finished filling out school paperwork!’  True.  Next summer is ten months away.  Trust us; we keep a countdown.  Newsflash:  summer camp enrollment is right around the corner.  In fact, for many camps, new camper enrollment is already underway.

Residential camp attendance is on the rise.  In fact, the American Camp Association reports a 21% increase in sleepaway camp enrollment over the past decade.  One would think this has summer camp directors all over the country jumping for joy—and it does.  But there is also a downside to the rising interest in summer camp.  As much as camp directors would like to offer an infinite amount of campers a place at their camps, facilities and programs have capacities, which means there are limitations to how many campers each camp can accommodate and still provide the best possible experience.  The solution for some camps is a waiting list.  Other camps simply stop taking inquiries after their open spots are filled.  For a lot of very popular premiere level summer camps, it means longer waiting lists for an already existing shortage of openings.  In other words, admission is competitive, and if you wait until the weather starts warming up to start thinking about registering for summer camp, you might find yourself in the cold.

Ideally, if you’re hoping to have a first time camper next summer, you’ve already short listed several camps that you think are the best fit for your child.  Maybe you’ve been avoiding making the final call because you prefer one camp while your child prefers another.  Maybe you’re just not sure your child is ready for sleepaway camp.  Maybe you still have a few questions before making it official.  Whatever the reason, now’s the time to pull out that short list and start narrowing down the candidates. Even if your child is looking forward to another summer of day camp, now is still a good time to start browsing the web and assembling a list of prospective camps.  Thanks to social media, you can follow camps throughout the year and get a feel for the camp’s community.  After all, you and your children are going to be a part of whichever one you choose for the next several years.  So it’s important to pick the one of which you think your family could feel most a part.

While reviewing social media outlets and the camp’s website, ask yourself:  How invested does the camp seem in its programs, facilities and families?  Who is the staff and how are they selected?  What is the camp’s policy about communication between campers and staff during the winter months?  These are very important questions that delve beyond the sparkling lake and impeccably manicured grounds shown on websites or camp videos.

Summer camps are more than the sum total of their promotional videos as well.  Use the opportunity to let social media help you get a better picture. You can easily determine parents’ as well campers’ attitudes toward a camp.  A strong online community that shows enthusiasm for camp throughout the year is a sure sign of happy camp families.

Once you start to consider the details of what will make you feel comfortable about sending your child off for several weeks or most of the summer, the easier it is to select a camp, and  the less likely you are to find yourselves on a waiting list because you quite literally missed your window of opportunity.

The Decision to Return to Summer Camp

Deciding to return to summer camp is a big decision that many families are already making.  Sure, it’s difficult to think about summer camp when the temperatures begin to plunge and the holidays are just around the corner.  However, it’s actually the perfect time to decide about returning to camp. The camp season is far enough removed that campers have had time to reflect on their summer.  Parents, also, likely have adequate feedback by now to be able to evaluate the value of sleepaway camp as registrations begin opening to returning campers and, in fact, at some camps, registration is almost complete. Beyond memories and adventures, there are many factors to consider, particularly as campers get older and new options begin to present themselves.  Here are some to think about:

Each summer is a new and unique experience highlighted by changes from year to year: the introduction of new activities as well as the tweaking of existing ones, fresh staff faces, new facilities or remodeled ones to accommodate new programs or expand popular ones.  Camp is truly never the exact same experience twice!

Aside from the physical changes to the camp program, campus, and staff, as children journey through their camp years, they look forward to age-specific traditions each year.  Some of them are relatively small, such as sitting at a special place during meals or a later wake-up in the mornings.  Others are fairly monumental–the trips get bigger and longer, the leadership roles become more significant, and the impact of the traditions themselves grows.

Bonds strengthen over time.  It’s always touching to hear returning campers talk about meeting their best friend at camp or share stories about their favorite counselors.  There is the intimacy of the bunk or cabin environment as well.  As children move through camp with their friends, they become very close.  Fresh opportunities also present themselves each summer for campers to make new friends while trying different things.

When one considers how much change happens at camp each summer, it’s easy to see that by not returning–even for a summer–campers miss out on something big!  The primary goal of sleepaway camps is to make sure campers are safe and have fun.  Their staffs work tirelessly during the winters and dedicate long hours during the summer to make each summer better than the last, which means that probably the most important thing to contemplate when deciding whether to return to camp is that next summer could be a camper’s best summer ever!

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